Why I do what I do

"People don't buy WHAT you do, they buy WHY you do it" - Simon SinekI discovered Simon Sinek on TED last year. In his talk on ‘Why good leaders make you feel safe’, he believes that great leaders “provide their people opportunity, education, discipline when necessary, build their self-confidence, give them the opportunity to try and fail, all so that they could achieve more than we could ever imagine.”As a leader, my style aligns very much with his belief. The staff I lead and work with are like my family. If my brother was to continue making mistakes, I would not exclude him from my family. I would keep working with him to so he improves; which in turn would benefit my whole family. Likewise, members of my team are allowed to make mistakes. My role is to facilitate reflection and then assist with strategies to prevent a repeat of previous mistakes.This post is the sixth in a series as part of the #youredustory challenge. For more information visit their website.